For Tommy Bahama, everyday is a beach day. And to promote its spring women’s swimwear collection, the brand has created a Cabana Room shop-in-shop at its New York flagship.
The 300-square-foot shop is intended to deliver “an immersive swimwear shopping experience in an inviting environment reminiscent of a modern resort cabana,” according to the company.
The shop is located inside the store’s 45th Street entrance, and has white-washed wood floors, blue and white floor-to-ceiling cabana curtains and teak furniture from the company’s home collection outside the entrance.
Two Swim Finder video screens display a digital catalogue of the entire swimwear assortment and customers can use it to narrow down the selections, which are then brought to them by staff trained in fitting swimwear.
Lissette Marquez, fit specialist for the label, said this is the only Cabana Room in the chain and Tommy Bahama chose New York because it is the flagship for the brand and also can act as a model for a potential wholesale rollout. A wholesale version of the shop would be available to interested stores in October for cruise 2018.
The Cabana Room had a soft opening two weeks ago, and Marquez said sales of the swimwear are running 54 percent over

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FACTORY FILE: The British Fashion Council has unveiled a U.K. manufacturers database, created in association with the British School of Fashion at Glasgow Caledonian University in London, as designers increasingly seek to source their collections locally due to a variety of factors including the weak pound, the uncertainty surrounding Brexit and the impact of long-distance shipping on the environment.
“It is a timely moment because we’re triggering article 50 today,” said Caroline Rush, chief executive officer of the BFC, who joined Christopher Moore, director of the British School of Fashion, during a launch event at the university. “The second stage is to look at how we ensure that we have the opportunity to provide the excellence that our designers require — particularly the requirements of their retailers who are driving their businesses as well.”
The British High-End Manufacturers Database is part of the BFC’s Positive Fashion initiative, which aims to promote companies’ sustainable and ethical practices. It is a list of 40 U.K.–based manufacturers, supply chain and production companies. The free, online list will be a part of the BFC Designer Fact File, a business learning platform. London-based companies include Blackhorse Lane Ateliers, which specializes in high-end denim, outerwear and tailoring; Blue I

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LA MARSEILLAISE: He’s known for staging shows in venues that riff on retro references inspired by his upbringing in Provence, such as a gaming arcade or a swimming pool. Next up, maverick designer Simon Porte Jacquemus will literally be going back to his roots for the presentation of a fashion show and tandem exhibitions in a southern French city where he spent much of his youth: Marseille.
As the special guest of the city’s upcoming OpenMyMed festival, the designer will be taking his love of performance to new heights.
For his show, due to be held May 13, Jacquemus plans to have 32 models in looks from his spring 2017 collection walk across a soaring flat footbridge linking the open-air Place d’Armes in the Fort Saint Jean, a 17th century military complex with panoramic views over the port of Marseille, to the Rudy Ricciotti-designed main building of the Museum for Europe and the Mediterranean (MuCEM). Devoid of arch or cables, the bridge is made of black concrete suspended 60 feet in the air. The show will be open to members of the public, with reservations to be made through the designer’s web site from April 20. The event is produced by the Maison Méditerranéenne des Métiers

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Phoebe Neuman

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LIMITED RUN: Apparently when it comes to feminism at the Brooklyn Museum, you can take it with you.
As a tie-in to the “Marilyn Minter: “Pretty/Dirty” exhibition at the Brooklyn Museum, the artist has partnered with Edie Parker’s Brett Heyman for two limited-edition clutches. Both items features artwork from Minter and an interior mirror etched with Minter’s signature and the Edie Parker logo. Compact and sturdy, the handbags were configured with smartphones in mind, (including iPhone Plus models) and other evening essentials. The pearlescent acrylic styles are being sold exclusively at the Brooklyn Museum Shop and via its site.
The special-edition, Made in the U.S. styles are the Carol bag in nude pearlescent featuring Glitter Mouth by Marilyn Minter and the Jean bag in white pearlescent featuring Wet Kiss by Marilyn Minter. There is a limited-edition run of 15 of each style, which will retail for $1,295. Additional made-to-order requests will be available for $1,495 with orders closing April 9.
On view through May 7, “Marilyn Minter: Pretty/Dirty” is part of A Year of Yes: Reimagining Feminism at the Brooklyn Museum. This is its final stop in what has been a yearlong tour for the retrospective.
In what is the artist’s first retrospective, Minter’s

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