Cotton Inc. Ups Performance Angle With PurThread Partnership

It’s a good day for workout warriors — and their nearby partners-in-sweat. Cotton Incorporated recently announced its alliance with PurThread. Under the union, cotton knit and woven fabrics will have its antimicrobial technology embedded, which protects against odor-causing bacteria.
PurThread has cultivated technology that integrates EPA-registered recycled silver salts into staple fiber and filament yarn at the extrusion level, according to the announcement. “This lends permanent fabric protection from odor-causing bacteria, mold, mildew and fungus, yielding antimicrobial benefits that do not wash away or wear off for the life of the fabric,” the company said. In even better news for brands and retailers: The technology does not affect physical properties or the characteristics of the fabric. It provides uniform colors while enforcing antiodor properties.
“Consumers know and love cotton, and they have come to expect performance technologies like odor control in their athletic apparel. The continued growth of the ath-leisure category creates an ideal opportunity to expand established athletic apparel performance technologies to additional categories, such as denim,” explained Mark Messura, Cotton Inc. senior vice president of global supply chain marketing. The fabrics created through this collaboration maintain the look and feel of cotton and add long-lasting antiodor properties. The PurThread technology

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01.04.2017No comments
Philipp Plein to Boost Store Experience in Milan

Philipp Plein is ready to take off.
The label is planning to enhance its store experience by implementing a series of activities in its Milanese men’s flagship, located in the city’s central Corso Venezia.
Opened last January during Men’s Fashion Week, the 7,319-square-foot unit showcases Philipp Plein and Plein Sport ready-to-wear and accessories collections. Distributed on three floors, the store also features the Air Force Plein Bar, a private jet themed bar conceived by Milanese interior design firm CLS.

The Air Force Plein Bar in Milan. 
Courtesy Photo

The company has decided to boost this area hosting a series of exclusive parties with selected guest lists, once a month. Each party will be themed according to a different destination, which will be unveiled on location through footage broadcasted by airplane window-shaped screens.

The Air Force Plein Bar in Milan. 
Courtesy Photo

Held on March 30, the first party had Miami as its destination. Italian bloggers and press gathered in a relaxed atmosphere, sipping Philipp Plein-labeled Champagne and having caviar canapés served by hostesses in customized uniforms, while a pilot-DJ provided the soundtrack of the evening.
The next parties are scheduled to run the last Thursday of each month, but the respective guest lists have not been disclosed yet.
In addition to the

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01.04.2017No comments
‘Noodled,’ a Photographic Study, to Raise Funds for Ocean Protection

WATER WORLD: Hairstylist James Pecis and art director Kimberley Norcott are among the creatives behind a limited-edition, hard-covered tome entitled “Noodled.” It is a photographic study of beauty inspired by nature. All of the proceeds from the sale of the 84-page book will be given to Mission Blue, an ocean protection organization.
In “Noodled,” black-and-white pictures of people are juxtaposed with colored images of water. A rolling wave is set by the portrait of a woman with a curlicue on her forehead, echoing the form of the watery swell. And undulating tresses are reflected in choppy seas, for instance.

From “Noodled” 
Courtesy Photo

Norcott was behind the art direction of “Noodled,” while Pecis styled the models’ hair for it. The portraits were snapped by Paul Wetherell and ocean images lensed by Ben Bugden. Athena Paginton was behind the models’ makeup, and the casting was overseen by Shelley Durkan.
“Noodled” — coming out in a run of 2,000 copies — will be introduced in mid-April in select stores and online at accidentalism.com. It is self-published.

From “Noodled” 
Courtesy Photo

Mission Blue, founded by Sylvia Earle, has among its many projects the designating of legal open ocean national parks.

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01.04.2017No comments
Italy’s Camera della Moda, Eco-Age Launch First CNMI Green Carpet Talent Competition

MILAN — Italy’s Camera Nazionale della Moda, in collaboration with Eco-Age, launched on Friday The CNMI Green Carpet Talent Competition 2017, inviting emerging designers to create a bespoke look that celebrates Italian craftsmanship and design as well as social and environmental values. The collections must be produced in Italy and will be reviewed by a panel of judges to be announced this spring. Applications open today and close at midnight on May 7.
The designers are challenged to incorporate the Green Carpet Challenge Principles of Sustainable Excellence, Eco-Age’s sustainable guidelines, into the looks.
“The CNMI Green Carpet Talent Competition is a beautiful and unique project that is part of the first Green Carpet Fashion Awards and it joins two pillars of the strategy of CNMI: new talent and sustainability,” said Carlo Capasa, chairman of the Italian fashion body. “A project that looks to the future of fashion, represented by sustainability, seen through the eyes of emerging designers. This initiative has within it an important educational aspect, because sustainability must become one of the characteristics of the future of fashion: clothing and accessories not only beautiful and well made, but also sustainable. A real cultural revolution made by Millennials for Millennials.”
Five finalists will

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01.04.2017No comments