Bonotto SpaVicenza, Italy
Bonotto Spa is a fourth-generation textile manufacturer founded by Luigi Bonotto in 1912 in order to produce, at the beginning, straw hats.
Fifty years later, thanks to the intuition of Nicla Donazzan and Luigi Bonotto II, this creative and manufacturing expertise was transformed into a jewel of textile productivity that has grown along with the Italian fashion system.
The company has grown rapidly becoming a complete-cycle vertical industry, with several production sites and employing over two hundred masters of art. Today, led by his sons Lorenzo and Giovanni, who have brought exponential growth to the Company even at international levels, it has become a reference point for the global fashion industry.
The fundamental turning point and key strength of the Bonottos, was, and still is, their vision and their atypical mode of operating within it. Over the years, in fact, the Italian textile industry has faced a dangerous transformation, a sort of production apnea that has viewed gain and mass production as the most important qualities.
Giovanni Bonotto, the creative director of the company, has denounced this devaluation of the product and has become an ambassador for a new way of thinking and producing, which brings him back almost to the origins of the textile production, and which he baptizes in the concept of the “Slow Factory”.
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