Page 3621 – Texadviser

The Not So Swinging Thirties to Take the Spotlight in New London Show

SOBERING UP: The Turbulent Thirties and its fashion — ranging from the influence of Hollywood films to the rise of suburbia — will be the focus of a new show called “Night and Day: 1930s Fashion & Photographs” at The Fashion and Textile Museum. The exhibition will open Friday and run until Jan. 20.
Split into different tableaux, the exhibition highlights the changing political and cultural landscape of the decade, and its impact on fashion. There will be a total of 100 looks on display, lent by Mark and Cleo Butterfield of C20 Vintage.
“Whilst carrying out the research and planning Night and Day, it became clear that escapism was a major theme that needed to be explored. While the decade is famous for its glamorous bias-cut evening gowns that showcased a woman’s curves and its magical musicals full of romance and glamour, these years were defined by a constant anxiety about the harsh economic reality and shifting social status,” said co-curator Teresa Collenette.

“Night & Day: 1930s Fashion and Photographs,” at the Fashion and Textile Museum, London, until Jan. 20.
Fashion and Textile Museum

Following the Twenties jazz age, Thirties fashion witnessed a drop in hemlines to the ankles and the broadening of shoulders while trouser

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Lingerie Française to Open Lingerie Loft in New York

Lingerie Française, an organization that represents French lingerie brands, is hosting a lingerie loft in New York.
Open from Nov. 2 to 4, it will display pieces from brands including Aubade, Chantelle, Passionata, Empreinte, Antigel, Maison Lejaby, Simone Perele and Implicite. The loft is a way to highlight these brands and introduce them to the U.S. customer, who Ulyana Sukach, director of international development at Lingerie Française, said already enjoys French lingerie.
“This loft will let visitors experience these brands in an educational and engaging way,” said Ulyana Sukach, director of international development at Lingerie Française, who noted American consumers have an appreciation for French lingerie.
According to La Fédération de la Maille, de la Lingerie & du Balnéaire, France’s lingerie market was valued at 3.9 billion euros in 2016 and it’s grown by 7.8 percent since 2013. French corsetry exports in 2017 were 371.5 million euros, 26.3 million euros of which went to the U.S.
Located at 305 Bleecker Street, the loft will not sell any merchandise — visitors will be directed to retailers who carry these brands — while offering an extensive slate of talks and experiences. There will be workout sessions, workshops on how to find the right bra and talks on

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Snapbac to Enter Activewear Arena

Kevin Bello believes he’s built a better mousetrap when it comes to performance activewear.
The Los Angeles-based entrepreneur, who has a background in medical devices and marketing, has created Snapbac, a line of men’s and women’s apparel that addresses all the needs of today’s athletes.
Bello said the collection will address all three phases of performance athletics: the warm-up, the workout and the cool-down. Snapbac employs medical-grade compression in its tights and tops with a patented dual-layer system of design in which thermal therapy pods can be inserted.
The pods can be heated in a microwave and placed anywhere in the garment during a warm-up, removed for the actual workout and then cooled in a freezer and reinserted in the garment post-workout.
“There’s no need to saran wrap your knees anymore,” Bello explained in explaining his collection of “wearable therapy” apparel. “Most people who train seriously subscribe to the three key phases of warming up, working out and recovering. But what sometimes happens is they may skip out on the warm up or cool down part. Ultimately these people often fail to reach their full potential due simply to the demands of living their normal life. Snapbac was developed with consideration for the need for

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Wool Week Takes Over London’s Covent Garden With Colored Washing Machines

SPIN CYCLE: Britain’s annual Wool Week always sets out to quash misconceptions about the fabric, and this year they didn’t disappoint, unveiling an installation of stacked, colorful washing machines in London’s Covent Garden. Dubbed The Wool Care, the installation will be on show until Oct. 21, and is meant to demonstrate the fact that wool is washable, durable — and cool.
“We always thought this was the last frontier. A lot of people think you can’t throw wool in a washing machine, but you can, and when you wash wool, you’re not creating micro-plastics. Wool biodegrades naturally in the sea,” said Peter Ackroyd, chief operating officer for Campaign for Wool.
Hackett, Vivienne Westwood, Marks & Spencer and Adidas are among some of the retailers who took part in the launch earlier this week. “Vivienne Westwood has spread the message of wool extremely well, she talks about buy well, buy less, buy wool,” Ackroyd said.
Jeremy Hackett of the men’s wear brand Hackett unveiled the installation with his dog Muffin and his Aston Martin, which has bespoke wool interiors. Among the other retailers who are preaching the gospel of wool is the outdoor apparel brand Finisterre, which is changing the perception of wool as an “old-fashioned and stuffy” material.
“It’s

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