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CRUZ FOR CRUISE: Chanel has unveiled its first advertisements starring Penélope Cruz, who joins the likes of Margot Robbie and Kristen Stewart as the latest star to be lensed for a campaign by Karl Lagerfeld.
The black-and-white images show the Oscar-winning actress dressed in items from the label’s nautical-themed cruise collection, shown in May in front of a 330-foot-long replica ocean liner constructed in the middle of the Grand Palais in Paris.
Cruz brings a sensual warmth to the line’s tweed jackets and striped knits. In one image, she wears a checked tweed beret and a sweater emblazoned with La Pausa, the name of the villa in the South of France built by founder Gabrielle “Coco” Chanel in the Thirties, which Lagerfeld used to christen his spectacular boat.
“It’s such an iconic brand and Karl is a genius, and I’ve been admiring everything he’s done since I was a little girl, so it’s such a pleasure working with him. He’s like the king of fashion and we had a really, really interesting photo shoot, so to be in front of his camera is an adventure,” Cruz told WWD in July.
Penélope Cruz in the Chanel cruise ads.
Courtesy/Karl Lagerfeld
Debuting in Bigas Luna’s 1992 film “Jamón
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Artisanal flourishes lent an artful aura to the spring collections. Elements such as patchwork, fringing, fabric bundles and hand-painting infused the clothes with personality and emotion.
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JE NE SAIS QUOI: For its new media campaign, 24 Sèvres, the global luxury web site owned by LVMH Moët Hennessy Louis Vuitton, is making fun of the usual stereotypes associated with the Parisienne.
Launching today and photographed by Cecy Young, the campaign features four women posing as counter-examples of Parisian clichés in what the online retailer is touting as a refreshing approach to idealized French style, known for its understated and effortless approach to fashion.
The tone is tongue-in-cheek: French model and actress Audrey Marnay is seen wearing a bright yellow Loewe coat on a visual stating “The Parisienne Only Wears Black,” while Nineties icon Georgina Grenville lifts her arms up in a fuzzy Dries Van Noten fake fur coat on the image headlined “The Parisienne Never Shaves.”
Since opening in 2017 as the online arm of Left Bank department store Le Bon Marché, 24 Sèvres has favored a distinctly Parisian point of view in its selection of brands.
“With this campaign, we wanted to highlight our Parisian roots, but also poke a little fun at them, making sure to address both our local consumers and women worldwide,” said Pauline Dollé-Labbé, marketing director at 24 Sèvres.
Louise Follain stars in the new 24 Sèvres
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PARIS — MCM has taken a major step in its quest to become a billion-dollar brand with the appointment of Dirk Schönberger as its first global creative officer, effective immediately, WWD has learned.
The designer joins the German brand from Adidas, where he was creative director since 2010, bringing on board high-profile creative collaborators such as Rick Owens, Raf Simons and Kanye West, and reviving vintage classics such as the Stan Smith sneaker.
Schönberger is to “serve as the key catalyst behind product design and brand experience, leading and implementing global creative strategies to ensure an integrated vision across all expansions,” the brand said in a statement.
South Korea’s Sungjoo Group, the owner of MCM, has charged him with building a design studio in Berlin to complement its creative centers in Seoul and Milan, as it seeks to court Millennial and Gen-Z customers with revamped accessories and an expanded offering of apparel and shoes.
Schönberger plans to hire up to 25 people for the team, which will be in charge of product design as well as areas such as global marketing and art direction.
“It will be a very focused, clear message every season. It will be a very cohesive message as well across everything
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SWEET HOME: Matthew Williamson has fully immersed himself in the world of interiors, leaving fashion behind him.
After the designer reorganized his brand in 2015 to focus on a direct-to-consumer fashion and lifestyle model — releasing seasonal see-now-buy-now capsules and a wide range of collaborations from stationery to coloring books and rugs — he is now turning his attention exclusively to homewares.
The latest line of products on which he is adding his exuberant, nature-inspired prints is a series of candles and home diffusers, created in partnership with the Fragrance Group.
“I’m focusing on interior design at the moment and that’s been a gradual process over the last couple of years, [moving on] from a former career in fashion. So the candles to me were almost like the jewel in the crown of an interiors project, a sort of cherry on the top,” said Williamson. “They really do bring schemes together and also from a sales perspective, they are an affordable price point. It’s a category that ticks many boxes in moving our interiors business forward.”
For his first home fragrance collection, Williamson looked to an expert in the field like Jo Malone for advice and created five different scents that have personal meaning
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And he’s looking to L.A., not New York.
The exclusive Montreal–based brand makes quietly luxurious sweaters with a subtle nod to auto enthusiasts.