Vineyard Vines is showing its New England allegiance.
The Connecticut-based brand is partnering with the five-time Super Bowl champion New England Patriots as the Official Style of the New England Patriots and their home stadium, Gillette Stadium.
Vineyard Vines will create exclusive clothing and accessories for men, women and children for the 2018 and 2019 seasons that will be sold at the brand’s newly opened pop-up shop at Patriot Place, located next to the stadium, as well as at select Vineyard Vines stores and online.
“We are proud to partner with the Patriots and their outstanding organization to be the Official Style of the Patriots and Gillette Stadium,” said Ian Murray, co-chief executive officer and cofounder of Vineyard Vines. “The Krafts are true entrepreneurs, and as entrepreneurs ourselves, we are inspired by the organization they’ve built.”
He added that the deal with the Patriots complements the brand’s partnership as the Official Style of the Boston Red Sox, as well as its licensed product collaborations with all teams within the NFL.
“As a proud New England brand, we couldn’t be happier to partner with the beloved team, furthering our involvement in Boston, a winning and vibrant city that we love,” said his brother Shep Murray, co-ceo and cofounder.
The

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Five months after the death of Kate Spade, the company she helped to start, Frances Valentine, is moving forward with its first retail venture — a Madison Avenue pop-up store.
Spade’s suicide in June at the age of 55 shocked the fashion community and the team at Frances Valentine has quietly been trying to carry on. Going into retail was always part of the business plan, according to chief executive officer Elyce Arons.
Asked how the company approaches such a delicate and complicated situation with care and without being exploitive, Arons said, “For us, it is our way of honoring Katie and keeping her spirit alive. We have a really small team in the office and it hit us all really hard. That first week, we had so many customers and friends of the brand write in — people who had known her a long, long time and people we had never met, who said please keep going — you have to keep her designs alive.”
Arons said, “We decided that’s what we’re going to do. We’re going to embrace her spirit and the really good things that she brought to everyone. This has been a really happy, good thing. And it wouldn’t

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Several arts-related shows and exhibitions are cropping up in fashion-friendly places.
As part of an ongoing effort to showcase artistic programs, Spring Place will be staging “Infoxication” Monday night.
The 50-minute multidisciplinary performance will feature art, music, dance and technology. The theme is technology’s presence in our lives. Infoxication is the latest arts-related collaboration at Spring, with the American Ballet Theatre and the Water Miller Center being others. Monday’s will be the first full production, and the largest one to date, with more than 20 collaborators, according to Spring Place’s art director, Roya Sachs. The full immersive experience includes product support from Google — Pixelbooks and Pixel phones. “It’s definitely in the vein of trying to create these more impactful and interactive programming and performances,” Sachs said.
The four-part experience is meant to take audience members on a visual, physical and mental journey. Ticket holders will learn the story of “waking, working, wanting and withdrawing.”
Collaborators include choreographer Dusan Tynek, a world premier composition by Danielle Eva Schwob, live body art by Heather Hansen, and performances by PubliQuartet and cellist Inbal Segev. Schwob said Friday, “Our goal has been to provide an even-sided take on people’s daily lives. It’s very easy to talk about

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NEW YORK — Lingua Franca is among the new storefronts on Bleecker Street here.
Rachelle Hruska MacPherson, who founded the brand of cashmere sweaters embroidered with phrases in 2016, opened her first store at 382 Bleecker Street earlier this week. The space is one of the seven storefronts Brookfield Properties bought earlier this year with plans to revive the neighborhood, a once-booming retail destination that became a bit of a ghost town in recent years. Lingua Franca, along with Prabal Gurung, Slightly Alabama and Bonberi and Fleurotica, are the tenants involved in the Love, Bleecker project done with Skylight and Brookfield to bring art, music and cultural programming to the neighborhood along with retail.
Hruska lives in the neighborhood with her family. Her husband Sean MacPherson owns the Waverly Inn, located on Bank Street. “We’re super committed to the neighborhood, and I’ve always been interested in what happened on Bleecker,” said Hruska MacPherson. “When I moved to New York 15 years ago, that’s where I went to hang out and shop and pretend to be cool. It was sad to see it be dead and fall to all these crazy high rents.”
The 560-square-foot store was designed by Sean MacPherson and features custom

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