Billabong and Sincerely Jules blogger Julie Sariñana are expanding their relationship with a capsule collection the surfwear company hopes in turn will help elevate the brand.
The collection, totaling more than 40 pieces priced from $39.95 to $84.95, includes swimwear, denim, dresses, rompers, graphic T-shirts, matching tops and bottoms and beach accessories.
The deal deepens the relationship between the two brands, which initially began working together in early 2015 with Sariñana creating content for Billabong.
“It just felt like the right thing to do to go the next step and create a collection together,” Sariñana said, adding readers have historically responded positively in the past to posts she’s done that have included the brand.
The partnership is an interesting one. Sariñana doesn’t surf and is not exactly a fan of the water, which runs opposite to the core surfer the brand was built around. The thinking is the capsule could help broaden Billabong’s reach to — at the least — new retail accounts, and potentially new customers to the Billabong brand. The strategy appears to be working with Selfridges in London along with Printemps and BHV in Paris among some of the accounts picked up as a result of this collection.
“We’ll see where it

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Theatergoers, who haven’t lined up tickets for “The Cher Show,” can catch her famed fashion designer Bob Mackie at a Jan. 29 Q&A at 92Y.
Looking to give the glitzy bedazzler his due after more than 50 years in the fashion industry, Fern Mallis said she has been trying to get him to commit to the stage for a year. About a year ago, the Fashion Icons interviewer started the process. “Booking people for this is not exactly easy,” she said, adding that news reports of the Cher-inspired Broadway show only made her more impassioned to seek him out.
Mallis said she first met Mackie more than 30 years ago through the Council of Fashion Designers of America. “I remember going to one of his shows in the tents at Bryant Park that was just mind-boggling. It was so theatrical that it was like watching a Broadway show. The crowd was just on their feet. It wasn’t about the latest trends or fads. It was spectacle.”
While Cher remains perennially linked to Mackie’s career, he worked with Carol Burnett for 11 years, and dressed standouts like Judy Garland and Diana Ross, too. Mackie also sketched the nude-colored rhinestone-encrusted gown that Marilyn Monroe wore

Follow WWD on Twitter or become a fan on Facebook.

Read More…

IN GOOD COMPANY: Streetwear boutique Commonwealth is the latest to join the roster of select brands and big names for a collaboration that’s part of the Adidas Consortium collection.
The shoe collaboration, Commonwealth’s first with the sportswear firm, reflects a new take on the ZX 500 RM and is meant to be nods to the retailer’s doors in both the U.S. and the Philippines.
Commonwealth, which was started in 2004, has stores in the U.S. in downtown Los Angeles, Washington, D.C., and Virginia Beach. Commonwealth expanded to Los Angeles’ Arts District about a year ago. It was the first time in 10 years the business had opened a new door in the U.S., setting up shop in a portion of downtown that is now just steps away from the recently opened Dover Street Market.
Discussions first began roughly a year ago in Paris during the Consortium sales meeting.
“For us, it’s great,” said Omar Quiambao, who founded Commonwealth with Larry Incognito. “We’ve been in business just about 15 years now and Adidas is the largest brand to date that we’ve gotten a chance to work with so we feel extremely fortunate. We know not everyone gets to work on a project with them so it

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Ermenegildo Zegna is expanding its reach in China.
The luxury Italian men’s wear brand has opened a digital “flagship” on Tmall Luxury Pavilion in a move that marks Zegna’s first online offering in the market outside of its own e-commerce site.
Zegna was one of the first luxury-goods brands to enter China with the opening of its first store in Beijing in 1991. The country now represents about half of its overall business. At the WWD CEO Summit in October, chief executive officer Ermenegildo Zegna, said: “We used to test new things in this market [the U.S.], but now we test them in China, and if it works, then we bring them around the world. [The Chinese customer] is so alive and he wants continuous innovation — probably because he’s younger and he has more time to shop.”
As part of its launch on Tmall, Zegna has created an exclusive collection with the Chinese Football Association. The limited-edition CFA Capsule Collection, which was developed for the China market, offers navy and white activewear, polo shirts, jackets, trainers and leather accessories inspired by the national soccer team’s off-field formal and casual attire, which Zegna has designed since 2016. A fuller assortment will be available by

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Hoorsenbuhs, the American fine jewelry house and lifestyle brand known for its bold rings, cuffs and open-link chains, has opened its first store, in Santa Monica, Calif., within a 5,000 square-foot, two-story space that also houses its atelier, headquarters and event space.
Located at 2217 Main Street across from its previous headquarters, the 1,500-square-foot retail store was designed by creative chief Robert Keith and partner and brand director Kether Parker.
“We’ve kept pretty private,” Keith said of the previous space, which was used for private appointments. “But we’re ready to invite people in to show how we’ve evolved over the last 13 years. Plus, I need a place for all the weird things I design,” he said of the furniture, fixtures and sculptures.
As guests step in, they see elements from the by-appointment-only studio and Soho gallery pop-up, including the life-size brass bank vault and artworks from friends and collaborators such as Damien Hirst and Wes Lang. New are signature elements such as black wood panels, logo-stamped brass bolts — there are 3,500 outside and 1,400 inside — and custom-built cases suspended from anchor chains, along with furniture that pays homage to the best-selling Phantom Ring.
Also on display is the newly launched luxury

Follow WWD on Twitter or become a fan on Facebook.

Read More…

The brand’s flagship Hong Kong hotel has rounded out its fleet—which includes Rolls-Royces and helicopters—with a slick Sunseeker.

Developed for motorsport competition, the 720S track variant’s first race will be the Gulf 12 Hours in Abu Dhabi.

Dramatic new movements and architecture were sparked by simple conversation between father and son.

The balloon rises on command, revealing a similarly singular 24-karat-gold cigar lighter.

From Richard Diebenkorn to the Haas Brothers, here are the artists and their works that stand out at this year’s show.