Faherty Creates Capsule to Support LGBTQ Community

Faherty is in the giving spirit this holiday season.
The New York-based casualwear brand has created a new women’s collection, the Rainbow capsule, and will donate 10 percent of sales to The Trevor Project, a suicide prevention and crisis intervention organization for LGBTQ youth.
The collection, which will be available starting Monday, consists of a sweater poncho for $269, a pom beanie for $78 and a cotton-acrylic scarf for $118.
To promote the initiative, Faherty will team with Brooklyn-based fashion blogger Allison Graham of “She Does Him,” who will produce and share a campaign featuring the Rainbow capsule with more than 27,000 of her followers.

“When we designed the Rainbow Sweater Poncho and matching beanie and scarf for our holiday collection, its bright colors and cozy softness evoked in us the warm and fuzzy feeling of the holidays,” said Faherty president Kerry Faherty. “But we also know the holidays can bring up feelings of sadness and loneliness for many. We reached out to The Trevor Project to set up a partnership and donate a portion of our Rainbow Collection sales to the organization. We’re deeply inspired by and grateful for the organization’s incredible efforts in the LGBTQ community and we’re honored to support them during

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08.12.2018No comments
Ralph Pucci Showcases Fashions From Pratt Seniors

Three students from the Pratt Institute of Design are under the spotlight. Their senior thesis projects are being showcased at the Ralph Pucci International showroom, 44 West 18th Street, through Dec. 14.
“We are always looking for what’s new, what’s next,” said Ralph Pucci. “The kids are not afraid to take creative chances. Sometimes it works, sometimes it doesn’t. But the result is always fresh and original.”
Pucci, a member of the board of directors at Pratt, picked three of his favorite collections from last spring’s senior student show, to showcase on his new mannequins, for visual market week and for several days after.
“Ralph recognizes superior talent at Pratt,” said Jennifer Minniti, chairwoman of Pratt Institute School of Design. “These student designs are really showroom ready. We prefer to challenge the norms and provide new cultural messaging through fashion.”
Rachel Lee, 22, who lives in Brooklyn and now works at Gap Inc. in design, has eight mannequins at the Pucci showroom. “The concept for my thesis is based on my family,” Lee said. “They’re from New Orleans and I wanted to connect with the city. It’s all about color, humor and fun. My mom’s side of the family is from there. Last June,

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08.12.2018No comments
How Kappa Plans on Maintaining Momentum

On Dec. 7, Kappa will hold an event at Miami Art Basel that merges its heritage in soccer with its positioning as a fashion and lifestyle brand.
The Italy-based company, which was founded in 1967, will partner with Miami Soccer Cage to host a charity soccer match that will include former pro players and creative influencers and will culminate in a donation to the YoungArts charity that helps support young artists. The players will wear bespoke Kappa jerseys from the Kappa Kalcio collection, an assortment of premium sportswear that will be available to purchase next year. And a soccer field adjacent to the game will showcase a collection of 15 jerseys from the Kappa archive.
According to Lorenzo Boglione, vice president of sales at Basic Net, the company his father founded that acquired Kappa post-bankruptcy in 1994, this event reminds the U.S. consumer about Kappa’s roots in soccer, which he feels will be integral to sustaining the brand’s popularity.
“We have a very strong momentum right now and we want to express the history of the brand and mix that with a fashion trend,” said Boglione. “It’s important to show the bedrock of the brand and celebrate that in a modern way.”
Kappa had

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08.12.2018No comments