Page 3507 – Texadviser

Hailey Bieber Is Starting a Beauty Line

Hailey Bieber is taking her marriage to Justin Bieber to the next level.
The model — née Hailey Baldwin — who married Bieber last year, is now using her married name to launch a beauty line, called Bieber Beauty.
According to the U.S. Patent and Trademark Office, Bieber filed for a trademark for the company on April 10 with the sole, vague description of “beauty and cosmetic products.”
The model, who was recently tapped as the face of Levi’s 501 Jeans, also filed for a trademark for “Hailey Bieber” and “Hailey Baldwin” on Oct. 10, registering the names for clothing brands for items such as athletic shoes, bathing suits, beachwear, blazers, blouses, bodysuits, bras, camisoles, cargo pants and more.
While no specific information is available regarding Bieber Beauty, Bieber does have prior experience in the beauty industry. In September, she was named a face of clean beauty brand BareMinerals, to promote the brand’s “Full of, Free of” campaign.
Bieber’s husband, on the other hand, is making a name for himself in the fashion industry with his line of casualwear, called Drew House, which launched in January. The brand recently hosted its first pop-up shop in Hong Kong for Art Basel.
Read more here:
Hailey Bieber Talks Creating

Follow WWD on Twitter or become a fan on Facebook.

Cone Denim Inks Deal to Bring Storied Selvage Looms Back Into Production

Cone Denim said today that it inked a deal to bring the American Draper X3 selvage looms “from the iconic White Oak plant back into production.”
“The agreement with local investor Will Dellinger provides for the sale of the X3 looms to Dellinger, who plans to start them up for the purpose of producing denim fabric in North Carolina,” the company said in a statement.
Terms of the agreement were not disclosed.
The American Draper X3 looms were made by Draper Corp., and “were a significant factor in the movement of the cotton textile industry to the South,” the company said, adding that the looms “being sold to Dellinger date as far back as the Forties; some were original to the White Oak plant while others were reclaimed from outside sources and restored for use at the plant.”
Cone Denim president Steve Maggard said it is satisfying “to see a path forward for these iconic looms that allow them to remain in North Carolina and continue the legacy of American denim. The denim community has been so supportive of Cone Denim and the heritage of the White Oak plant, which will forever be a part of Cone Denim.”

Maggard said while the company will not

Follow WWD on Twitter or become a fan on Facebook.

Social Media Boosts Buzz Around Italian Emerging Labels

MILAN — Social media continues to drive the growth of emerging Italian brands.
According to a research developed by Launchmetrics in collaboration with global fashion search platform Lyst, Chiara Ferragni Collection, Palm Angels and GCDS are the labels leading the pack of the most appreciated Italian brands online.
In particular, analyzing more than one million fashion product searches made at more than 12,000 multibrand online stores in the first three months of the year, Lyst identified the 10 most popular new Italian brands. Then, Launchmetrics used its algorithm to define these brands’ media impact value and the factors which contributed to their success.
According to Lyst, Palm Angels is the new Italian brand most searched online, followed by GCDS and Chiara Ferragni Collection.
However, the analysis conducted by Launchmestrics highlights that Chiara Ferragni Collection was the label generating more buzz in the first three months of 2019. The brand founded by digital queen Chiara Ferragni registered a media impact value of $10.9 million and 94.8 percent of that was generated through social media, in particular with the brand’s directly operated platforms.

View this post on Instagram

On my way to the @palmangels show. Shout out to my brother Francesco for the

Follow WWD on Twitter or become a fan on Facebook.