Nike today is launching the Fe/Nom bra, the first apparel product to use Flyknit technology, which until now has been reserved for footwear.
“We’re going to apply the benefits across Nike apparel,” said Nicole Rendone, senior bra innovation designer at Nike. “We’ll continue to expand bras and all apparel, including leggings and socks. Flyknit could be used in anything. We think it’s huge. This is only the beginning.”
The new bra offers flexibility, breathability and conforms to the body in the same way that Flyknit conforms exactly to the shape of a foot.
“This changes everything for us and for women,” said Rendone. Asked why Nike chose a bra for its first Flyknit apparel product, Rendone said, “It’s an essential item. We felt the bra had the ultimate benefit and the largest challenge. We also thought the bra was the most exciting place to start.”
Nike Flyknit, which bowed at the 2012 London Summer Olympics with the Nike Flyknit Racer, is a digitally-engineered knitting process used in lightweight, formfitting and virtually seamless shoe uppers. The technology is used in Nike sport footwear including the Zoom Fearless Flyknit women’s training shoe and Kevin Durant’s signature Nike KD10.
For the new bra, engineers and designers logged more than
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