PRADA CALLING: In listing its program of upcoming shows, London’s Design Museum revealed a grand retrospective on Prada will be unveiled in September.
Claiming that the exhibition “will offer unprecedented insight into Prada’s creative approach, inspirations and landmark collaborations,” the museum aims to explore the brand’s evolution as global enterprise.
Dubbed “Prada. Front and Back,” the show will be divided in different sections to reflect such a theme and convey “both the surface of fashion and the creative and industrial infrastructure on which it depends,” according to the presentation published on the location’s web site.
“Miuccia Prada’s story is unique…With her husband, Patrizio Bertelli, she has changed the way that people dress, redefined how we understand luxury, explored new materials and technologies and invested passionately in art, design and architecture. She has made Prada the essence of modernity,” concludes the statement.
This won’t be the only time the Design Museum will prove its bias for the fashion industry.
Prior to the Prada exhibit, the “Sneakers Unboxed: Studio to Street” show will also make its debut. Opening in May, it will focus on sneakers and their design process, showcasing limited editions, cult classics and brand collaborations that have shaped the sneaker scene, defined its popularity, encouraged
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