Jason Wu and Hugo Boss End Alliance After Five-Year Run

Jason Wu and Hugo Boss End Alliance After Five-Year Run

Nearly five years after Jason Wu took on the role of artistic director of women’s wear at Hugo Boss, the designer and German fashion powerhouse are parting ways.
Today’s Gallery Collection presentation at Cedar Lake will be Wu’s swan song for a Boss women’s wear collection. But he and Hugo Boss executives appear to be ready to move on. Thanking Wu for his “incredible creative input and inspiration,” chief brand officer Ingo Wilts said, “I feel certain that he will approach all his future projects with the same compelling passion and zest that he brought to Hugo Boss — and for which we are highly indebted to him at that time.”
With a 10-year-old company of his own to run, Wu is proud of his five-year alliance with Boss. “I feel like by today’s standards that’s a very long time, which I’m very, very proud of. It’s public knowledge that about a year and a half ago there was a management change at Hugo Boss. I’ve really stayed on to help the brand with the transition of its next stage,” the designer said. “It’s going on to the next generation and iteration of Hugo Boss. We just shot the fall 2018 campaign

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13.02.2018Comments Off
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