NEW YORK — IMG will introduce NYFW: The Experience in September for key corporate clients and high-end consumers looking for a first-hand experience at the fashion shows.
What’s being offered are private behind-the-scenes tours, fashion insider Q&As, photo opportunities on the runway, premium seating at a runway show, designer and model meet and greets, showroom visits, hair and makeup in the TRESemmé salon, access to a designer trunk show, luxury gift bags, exclusive styling services and access to a full-service hospitality lounge featuring a premium bar and gourmet food. The events are being coordinated by QuintEvents, and can be customized to the individual or corporation.
“This is an experience that was created to bring select individuals closer to the energy of fashion week. It’s part of a broader Experience platform that we’re developing across genres of events like the Masters and Wimbledon,” said Mark Shapiro, co-chief executive officer of WME/IMG.
He said these one-of-a kind experiences allow fans to get closer to the action. “We’ve had incredible demand from brands, designers and people who recognize NYFW and global fashion weeks are changing and evolving. Fashion shows are the ultimate mega-marketing event, and historically the consumer has been outside the door,” Shapiro said. He said
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