In a major move for East-West fashion relations, Adrian Cheng, the Hong Kong-based founder of K11 Group and C Ventures, has been named the first CFDA global ambassador with the mandate to help emerging and established American designers expand their international businesses.
As part of his four-year ambassadorial role, Cheng, the 39-year-old entrepreneur, will support the Council of Fashion Designers of America’s educational programs and play a key role in helping American designers’ strategies in China, and throughout Asia. The CFDA and Cheng will develop a series of international programs, apprentice programs and scholarships that foster cross-cultural exchanges to create innovative business models and approaches. The relationship is also expected to drive growth for the CFDA across Asia.
“My ambition is to build communities that make a transformative impact through art, culture, architecture, design, heritage, craftsmanship and sustainability,” said Cheng. “So it is an honor to become the CFDA’s first-ever global ambassador to work with them to support, nurture and accelerate the next generations of American fashion talent through a global perspective.”
In 2008, Cheng founded K11 Group, which encompasses a portfolio of companies including retail, luxury residences and working spaces. By 2024, there is expected to be 36 K11 projects in nine
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