It has been teased since December, most recently on Tuesday night when Marc Jacobs posted three new photographs to Instagram. Today, the designer’s new collection, THE Marc Jacobs, makes its debut at retail.
The launch marks a major milestone for the Jacobs brand. The timing seems perfect, Jacobs having put together a string of strong runway collections, including fall’s masterful outing, along with an interlude that fascinated across generations, in the form of resort 2019’s look-for-look redux of the seminal grunge collection he designed for Perry Ellis for spring 1993. That collection got the wheels turning for THE Marc Jacobs, which, for those familiar with the history of the designer and his brand, registers as something of a redux itself. Not in line-for-line reissues (although there is an archival component), but in its positioning both within the greater market, and within the Marc Jacobs brand itself.
“I want either a beautifully made version of a very simple thing or I want something very out there. That’s it, that’s what I like,” Jacobs said during a phone chat on Tuesday afternoon, describing his consumer approach to fashion.
The dichotomy applies as well to his long-standing vision of his work. He and his, longtime business
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