COOL BRITANNIA: Alexa Chung channeled her love of music, humor and all things British into the launch event for her label’s third see-now-buy-now collection. The range, dubbed “Fantastic,” was inspired by Brit Pop, and Chung gathered a stylish group of friends at East London’s Moth Club to build the buzz around it.
“It’s an indie hot spot where new and existing bands perform and it’s got a good ambient vibe,” said Chung of the ex-servicemen’s members club. “We were trying to think of an appropriate venue, which reflected the musical element that inspired the collection. We also wanted to keep it quintessentially British and intimate and fun. This ticked all the boxes. It also has the potential for a riotous night.”
She added her own touches to the space in the form of a disco dance floor and plenty of gold tinsel. A secret room upstairs was transformed into a highly Instagrammable scene with bouncy balls and a bed covered with a British flag, where guests could lie down and have their photos taken — an homage to that famous Vanity Fair cover from the Nineties, featuring Liam Gallagher and Patsy Kensit.
Guests including Pixie Geldof, Henry Holland, Mary Charteris and Tallulah Harlech jumped
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