AI shapes 42% of UK shoppers’ digital spend: Study

MACH Alliance research found that AI influences 42 per cent of UK shoppers’ digital spend, but 56 per cent believe it overhypes product expectations.
Around 68 per cent said AI imagery often misrepresents actual products, while 45 per cent indicated unrealistic expectations could increase returns.
The study urged retailers to connect AI tools with accurate product data and fulfilment systems.Read More