Anyone hoping to see Santa, mistletoe or even a snowflake in Barneys New York’s holiday windows, unveiled today, is at the wrong store. There is no red-nosed reindeer — nor a stitch of clothing — in the windows designed by the Haas Brothers, artists/designers and fraternal twins Nikolai “Niki” and Simon Haas. But there is an LGBT-centric rainbow zebra and several furry creatures that resemble a cross between a teddy bear, Jabba the Hutt’s little pet and a Dr. Seuss character.
For his first official windows as Barneys creative director, Matthew Mazzucca worked with the Haas brothers on “Haas for the Holidays,” the colorful, imaginative and highly conceptual seasonal campaign. The four windows on Madison Avenue at Barneys’ New York City flagship are staged like wacky, cartoon vignettes that tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. There’s animation, pulsing “lava,” a giant mushroom, plus loads of little punny, funny messages, like “Sunbody loves you” and “The future is your present.”
During a preview of the windows earlier this week, Mazzucca explained that work on the holiday campaign happens a year out, which puts this year’s brainstorming session just around the time of last year’s presidential election.
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