L. PUCCI SRL

Lorenzo and Bruno Pucci created the L.P. label in 1972. The brand story starts with the idea of a femininity that expresses a powerful identity, retaining an elegance as fashions change. Exemplary tailoring, traditional dressmaking expertise, refined embroidery with Swarowski crystal and high-quality fabrics, all of these are the very essence of skirts, trousers and jeans carrying the L.P. brand, a designer label that distils fashion through a modern sensibility, always focused on an acute observation of women and their sensuality.

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