Aerie Names #AerieReal Role Models

Aerie has a new crop of #AerieReal role models.
This time around, the innerwear brand has selected actress and late night show host Busy Philipps, activist and actress Jameela Jamil, actress Samira Wiley, gold medal para-snowboarder Brenna Huckaby and creator Molly Burke. They join Iskra Lawrence, Cleo Wade and Aly Raisman, bringing the #AerieReal role model count to nine.
“It takes some time because we are really looking for women who are making change in their community,” said Aerie’s senior vice president of marketing Stacey McCormick when asked how they select the role models. “It would be almost impossible to go down to one. These women represent the many facets of what our community is and it allows us to inspire different women through their stories.”
The crux of the marketing campaign, which will appear in stores and on social media platforms, highlights each role model’s power. For Burke, a blind teenage activist, her power is acceptance as she embraces people based on who they are and not how they look. Philipps’ power is authenticity as she’s known for being herself and speaking her truth.
The group of women skews a little bit older than the typical Aerie customer, and McCormick said that was purposeful.
“I think as we grow the brand and

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For its 30th anniversary, BCBG Max Azria is heightening its profile by appointing stylist Kate Young as creative consultant and tapping Rosie Huntington-Whiteley to appear in its spring 2019 campaign. It’s a new move for the contemporary brand founded by Max Azria in 1989.
Young, who signed not long after Marquee Brands took control of BCBG, is working alongside creative director Bernd Kroeber, who worked with Joyce Azria as part of BCBGeneration team.
“I’ve consulted for many brands, but no one really does this,” Young said of taking on a public consulting role.
“I have a sort of old school love for the brand. For me it has this association with moving to New York, which sort of goes with the ambitious working stylish girl,” Young said. “It’s fun collaborating together on colors and shapes. I’m just trying to bring a little of my aesthetic in.”
“I’ve worked nearly a year with Kate and her sensibility and her eye is so refined,” Krober said.
The spring 2019 collection picks up where former creative director Lubov Azria left off, fusing modern and romantic in many of the brand’s signature looks from pleated color-blocked dresses to power suiting to sleek evening gowns and fashion-forward voluminous dresses.
“There is a kind of ease. Nothing’s too tricky, it’s really straightforward. It’s really chic and styled-seeming but uncomplicated,” Young said.
“Most women have different sides to themselves. This season it’s more of

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LONDON — “It’s all in the finesse,” said Sandra Choi of the House of Dior designs at the Victoria and Albert Museum. “It’s the simple things that are the hardest to get right and these Dior designers all get it.”
Choi joined guests including Jonathan Anderson, David Linley, Antonio Berardi, Stephen Jones, Anne Pitcher, Sebastian Manes, and a host of fashion and industry figures at the V&A on Tuesday night to mark the opening of “Christian Dior: Designer of Dreams,” which opens Feb. 2 and runs until July 19.
The largest and most comprehensive U.K. show on the House of Dior, it is a grand sweep of sparkle, rippling wool, sculpted jackets and floral prints and motifs.
The show throws light on Christian Dior’s fascination with Britain, his “lines” and defining looks, his international outlook and inspirations from history.
“The waists are so fantastic — Dior explored volumes in such an amazing way,” said Anderson, adding that Dior’s sculptural shapes and the mark of his hands on garments “will never go away.”
Jones, who has 162 hats in the exhibition, described the V&A show as “more intimate and charming” than the Paris one in 2017. “Paris was grand and reflected the power of France and the court

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