LONDON — Xcommons, a Shanghai-based biannual designer support and crossover platform, is teaming with Alibaba’s business-to-consumer channel Tmall to help talented Chinese fashion designers to collaborate with some of the biggest commercial fashion brands in the region.
In the upcoming fourth edition, which runs from March 28 to 31 during Shanghai Fashion Week, Ximon Lee, Andrea Jiapei Li, Haizhen Wang and Minki Cheng will present their fall 2019 collections, as well as capsule collections with Chinese brands Peacebird, Blue Erdos, Blink Gallery and Bloomin, respectively.
“We value Xcommons for their high-quality designers and strong executions,” said Ricky Xie, Tmall Fashion’s senior marketing director. This season, the e-commerce platform is launching a “digital trend project” on March 30.
“Through Tmall’s intelligent trend discovery mechanism, companies can catch up with fashion trends faster and more accurately. In this context, Tmall Fashion forecasts the color, product category and crossover trends, and we work with Xcommons and Chinese designers and commercial brands to bring unique products to our consumers during the upcoming Shanghai Fashion Week,” Xie said.
All collaborations will be sold exclusively on Tmall Fashion. Customers can customize the color and pattern of the capsule collections during Shanghai Fashion Week and products will be delivered in two
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