Among the plethora of trends unveiled on the spring 2019 women’s runways, one of the most unmissable and persistent was men’s wear.
Headlined by Celine — where Hedi Slimane introduced the French brand’s first full men’s offering since it was founded in 1945 — the season saw a host of designers make a similar splash, with The Row, Jacquemus, Tibi, Prabal Gurung and Monse also diving headfirst into a vibrant — and less crowded — segment of the market. And retailers are cheering the moves — and writing orders.
From the designers’ perspectives, getting into men’s wear allows them to flex their creative muscle — and add some volume to their bottom lines.
Gurung said he’s always wanted to launch men’s wear “and now just felt like the right time. We are living in a day and age where traditional roles, genders and identifiers are shifting, and we see more and more men looking for unique and creative ways to express themselves. We are also such advocates for diversity and inclusion, so we wanted to extend our brand offering to be able to include men.”
To be sure, Gurung spied an opening. “I see so much elegant and sharp tailoring in the category, and
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