American rapper, songwriter and actor Wiz Khalifa is now adding fashion designer to his résumé, creating his first unisex capsule collection in collaboration with Los Angeles-based labels 424 and Pleasures. The collection is set to debut on June 10 at Night Two of Made L.A., via a fashion and music showcase with Khalifa and his record label Taylor Gang, which represents artists such as Ty Dolla Sign and Juicy J.
Once Khalifa was confirmed to participate in Made L.A., the Made team presented him with a list of L.A.-based designers popular with musicians with which to collaborate, and he chose his two favorites, 424 and Pleasures, explained Ruth Gruca, global fashion director at Made.
“We’re still producing a next-level fashion and music experience, but unlike last year, we’ve added several collaborative components to the event,” Gruca said.
Clothing label 424 was founded in L.A. in 2015 by Guillermo Andrade following the 2010 opening of his store FourTwoFour on Fairfax Avenue. Like 424, Pleasures, founded by Alex James, is a Los Angeles streetwear label.
“Collaboration is a great friend of creativity,” said Andrade, who is also head of design at 424. “When the opportunity presented itself to work alongside Wiz and Made, it was an easy decision
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