LOS ANGELES — Eliana Gil Rodriguez is taking a very measured approach to her new fashion label in a bid to perhaps counter social media’s impact on the industry.
Gil Rodriguez, a former American Apparel designer, earlier this year launched her namesake line with an eye on closet essentials, focusing on an edited release for the market. A one-piece swimsuit, retailing for $250, is her top-selling item at the moment.
“I’ve been designing for a really long time,” she said. “I was at American Apparel for almost a decade. Basics was in my blood, you could say. I really grew up around it. I’d been wanting to start a line for a few years but was feeling absolutely disenchanted about what was going on in fashion. We were learning so much about our impact on the environment, but fashion was getting faster and faster and faster to keep up with the cadence of social media. So I took a break to work on other projects and did some consulting.”
That time away, she said, made her realize what was missing in the marketplace.
“I kind of realized with American Apparel’s decline and just the marketplace in general I was having a hard time finding basics,”
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