MILAN — Contemporary women’s fashion and accessories trade show White recorded a 4 percent increase in international buyers and a 14 percent rise in visitors overall, despite an uncertain economic outlook for the year.
White, which closed its three-day run on Feb. 27, hosted 511 companies in total, more than double the brands that showcased men’s and women’s collections in January. Of the 511 brands on show, 145 were from abroad.
“We are trying to make White ever more international and contemporary. To do that, we scout brands like these all over the world,” said founder and organizer Massimiliano Bizzi.
The special areas at the show highlighted White’s focus on turning the fair into a more international event. The show hosted talents from Kazakhstan, Portugal and Belgium. White’s guest label the Situationist was from the country of Georgia.
Irakli Rusadze, the 25-year-old founder of the Situationist label, unfurled a collection marked by a sophisticated sartorial flair and a distinct Eastern European underground feel. A self-taught creative, Rusadze learned to make his own patterns at age 13. Most of the collection that was on show was crafted inside his home. Rusadze was discovered by White organizers at Mercedes-Benz Fashion Week in Tbilisi in 2016.
Ensembles included tight-fitting leather
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