LOS ANGELES — One would have had to have been living under a rock to have not recognized 2018 was the year for luxury streetwear.
With all the buzz surrounding the category and where it goes next, it begs the question of whether action sports can seize on streetwear’s expected continued momentum this year.
Some are being conservative in their projections while still holding there’s plenty of opportunity for a growth story.
Pierre-André Senizergues, founder and chief executive officer of the multiportfolio skate and snowboard collective Sole Technology, is taking a careful approach to 2019.
“It’s a little bit unpredictable because a lot of things are moving and changing,” he said. “A lot of the trends are extremely fragmented. They come and go extremely fast.”
The founder takes a longer-term view of things, he said, favoring stability and consistency over one-year plans. Etnies, one of Sole Technology’s brands, for example is over three decades old.
Still, the ceo said the potential’s there to rise, especially considering consumers’ love for the Nineties appears to not yet be waning. It’s renewed some retailer interest in some of Sole Technology’s brands, Senizergues reported. “Now, it’s a matter of being careful and structuring the business.”
It’s a key point that’s allowed
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