LONDON — Victoria Beckham plans to mark her decade in business with a series of events, including a 10th anniversary fashion show during London Fashion Week in September.
The big year will start with a change to the way Beckham shows her collections. The company said fall will be showcased via “intimate presentations” at the James Burden Mansion on Manhattan’s Upper East Side, recalling the early appointments Beckham held in New York for the then-fledgling business.
The show will take place during London Fashion Week in September, which runs from the 14th to the 18th of the month. The company said it plans to mark the anniversary with other initiatives throughout the year, including special pieces and activations.
The 10-year anniversary comes just months after Victoria Beckham Ltd. brought in NEO Investment Partners, a private investment firm based in London, as a new shareholder.
The 30 million pound investment from NEO has been earmarked to enhance the brand’s digital and physical retail presence, drive growth in core categories and launch into new categories and collaborations. The company also plans to move to new west London premises in the spring.
The brand produces the main line Victoria Beckham, a sister line called Victoria Victoria Beckham, accessories, footwear
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