MILAN — After almost 30 years and different iterations, the Versus line will be integrated into Versace Jeans, WWD has learned.
This is one of the first steps following the sale of the company to Michael Kors Holdings last month and signals an increased focus on luxury and the signature line.
“Over the past few months, we have been looking at ways as to how we can simplify our business model and enable us to give a better focus and energy into our brand portfolio to ensure that we continue to be innovative and relevant in everything that we do,” said chief executive officer Jonathan Akeroyd. “We have decided that we will now integrate our two contemporary collections into one by merging Versus and Versace Jeans. This merger will allow us to further develop the Versace Jeans collections and at the same time not to lose the DNA and codes that made Versus so iconic.”
The company is revisiting the Versace Jeans line, which is licensed to Swinger International and which is expected to be presented in its renovated form in November.
Creative director Donatella Versace will be in charge of both collections.
Swinger International is owned by the Facchini family and is helmed by Mathias Facchini.
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