Veronica Beard wants to get its ready-to-wear collection on the backs of more women.
For spring, the brand will begin offering extended sizes in about 20 percent of its collection, and for fall that number will grow to 75 percent. Previously, the sizing went from 0 to 12, and the company introduced sizes 00 to 14 for pre-fall 2018, 00 to 16 for resort 2019, and now with spring 2019, it is rolling out 00 to 24.
The extended sizing will be offered Feb. 11 on its web site, five freestanding stores, Neiman Marcus, Nordstrom and 11 Honoré.
”We have been talking about this for a couple of years now,” said Veronica Swanson Beard, founder and co-chief executive officer of Veronica Beard. “It all stems from Veronica and I are sisters-in-law, and we really look at this business like a sisterhood — the people who work for us, our team and a lot of dear friends…The whole thing is reaching all women through whatever we’re doing, whether it’s design, through our content, VBGB [Veronica Beard Gives Back]. We just felt we kept falling short for a lot of friends and people we love and admire. My mom couldn’t fit into our 12’s, and
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