“Nimble” is the term the fashion world uses a lot these days.
Two entrepreneurs sourcing from India and looking at global markets from different, far-flung locales — one from New York, sourcing from the western state of Gujarat, and the other in the south Indian city of Chennai — have been adding the word to their daily work lives, and re-strategizing to fit the needs of international retailers like Bergdorf Goodman.
Shivam Punjya, founder and creative director of Behno, a New York-based company that recently won the Fashion Group International’s 2019 Rising Star Award for accessories, used the concept to make the leap from ready-to-wear to accessories.
“We had some very steep learning curves with ready-to-wear,” he told WWD. “The pivot for us as a young company has been to make this transition. It meant that we must learn to change our mindset, our understanding of the market, our teams. Most of all, to be nimble. We learned that ready-to-wear was investment-heavy for a small company, and although we had a lot of success with it, we knew that we had to make a change. In mid-2017, the company made the change. Within a year we could say that this strategy was working.
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