NEW DELHI, India — While the fashion silhouette changed this season at the 29th edition of Amazon India Fashion Week Winter 2017, held in association with Maybelline New York, the shows opened with a focus on how to blend traditional craft with contemporary design.
The first show of the week, featuring 13 designers, focused on using handlooms in modern fashion. A collaborative effort between the Fashion Design Council of India and the Handloom School supported by retailer Good Earth showcased work by designers including Rohit Bal, Rajesh Pratap, Singh Suket Dhir, Raw Mango, Akaaro, Antar-Agni, Eka, Pero and Urvashi Kaur.
As Sunil Sethi, president of the Fashion Design Council of India, observed, the event dedicated to India’s handlooms and textiles did indeed make a “giant leap in the legacy to promote the homespun.”
Anita Lal, founder of The Good Earth Co., said, “We’ve never participated in fashion shows. But we realized that in order to popularize the concept of handloom it has to be seen as something desirable, something that has a certain appeal to younger people, which is why we did the fashion show and sponsored.”
Textile minister Smriti Irani, who was at the event, observed that the industry itself was going through
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