In the wide-ranging and exclusive interview with WWD about the appointment of Patrice Louvet as Ralph Lauren Corp.’s new chief executive officer, founder Ralph Lauren and his incoming ceo talked about a variety of topics beyond Louvet’s job. Sitting in the living room of Lauren’s home in Bedford, N.Y., the executives touched upon such issues ranging from see-now-buy-now to department stores to Louvet’s own fashion tastes.
Here, excerpts from their conversation.
CHATTING WITH RALPH LAUREN
On continuing with See-Now-Buy-Now:
It’s working for us, and it’s doing something. I don’t know if it will work forever. The more people that are not in it doesn’t boost the concept. I think it has its good points and its bad points. I always know when I try something out, you try to be a little bit adventurous in creating newness and you have to try some things, and it may not work. You had to try it out, and we had a lot of good success with it. At the same time, maybe it shouldn’t be that way.
On retaining focus:
You want to take advantage of what you did. I’ve had brands that are part of Ralph Lauren, whether it’s Polo or Purple Label. In the world of
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