COTTON GETS A BOOST: Cotton might be seen by many as the humblest of fabrics, but Supima succeeded in elevating the material with its Supima Design Lab event in Paris Sunday evening.
Held at the Hôtel de Talleyrand, the event showcased designs created by winners of the Hyères International Festival of Fashion and Photography, others made by more established designers, and looks from laureates of the organization’s U.S. program. These were presented in a series of opulent salons overlooking the Place de la Concorde after guests had worked their way past a cascade of cotton flowers and up the staircase through an artistic installation representing cotton transformation.
“You all have truly worked magic with the fabrics we have given you and we are very grateful,” said Supima vice president of marketing and promotions Buxton Midyette, addressing the designers among the crowd that had gathered at what is set to become an annual event.
“As a designer coming from India, we use cotton the most; cotton is a staple textile,” said Rahul Mishra, one of the designers involved. “When a baby is born, you drape him in cotton, last thing, you have cotton fabric which [shrouds] bodies, so for me, cotton is pure, natural,
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