PARIS — Supima is promoting its cotton expertise in the French capital for the first time with a presentation featuring looks created by the winners of the Hyères International Festival of Fashion and Photography, alongside creations from Paris-based designers including Véronique Leroy and Martin Grant.
The inaugural edition of the Supima Design Lab, to be held at the Hôtel de Talleyrand on Sunday evening, will also feature “Made in Supima” looks by the seven participants in the Supima Design Competition held in New York City earlier this month.
The Hyères contingent consists of Rushemy Botter and Lisi Herrebrugh, whose Botter brand scooped the Première Vision Grand Prize at the festival in April; Canadian designer Marie-Ève Lecavalier, who won the Chloé Prize; Sarah Bruylant, who took away the Public Prize; and finalists Linda Kokkonen and Ester Manas.
Joining Leroy and Grant in the designer segment are Rahul Mishra, Leonard’s Christine Phung and Richard René at Guy Laroche. The New York design students are led by the winner of the $10,000 prize, Lili Shi, who graduated in June from the Fashion Institute of Technology.
“It’s really an extension of our program in the U.S.,” said Buxton Midyette, vice president of marketing and promotions at Supima, noting
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