IT’S THE GREATEST CASHMERE: As part of a sustainability push — and in a nod to International Women’s Day on Sunday — retail entrepreneur Kim Winser has been asking some well-known names to snap selfies wearing her recycled cashmere poncho.
Among those to oblige were the actress and Bond girl Rosamund Pike; singer KT Tunstall and Sister Sledge, of “Lost in Music,” “We Are Family” and “He’s the Greatest Dancer,” fame. Multiple generations of the Sledge family continue to tour — and they remain connected to fashion: In January, the group performed in Milan at DSquared2’s 25th anniversary show.
Winser London, a direct-to-consumer brand founded by Winser, former chief executive of Pringle of Scotland and Aquascutum, has introduced recycled cashmere into the collection, via the long, slim poncho. The brand follows in the sustainable footsteps of Stella McCartney and Pringle of Scotland, which are both working with recycled fibers.
Winser London’s ponchos are recycled in Italy from old sweaters or other cashmere pieces, which are first collected and divided by color. The used items are then cut into tiny pieces and combed back into fibers before they are spun into new knits.
The brand, which offers cashmere, merino wool and silk classic separates, has been
Follow WWD on Twitter or become a fan on Facebook.