Frenzy. The name says it all.
Shopify’s flash sales app on Saturday marks its first drop zone event in the U.S. with the release of an exclusive sweatshirt from Antisocial Social Club at Elysian Park. The item will retail for $88.88.
The app in March launched its first drop zone in Canada — a shopping event available only to consumers within a certain geographic location — with the Yeezy Boost 350 Zebra, which drew about 500 people. Frenzy has since worked with brands such as Love Your Melon, Raised by Wolves and Off the Hook. Friday marks the first time the app is trying its hand at the U.S. market.
Consumers who want to purchase something will need the app and Apple Pay. They’ll have to follow Frenzy on social media to see the specifics on the drop zone. The sale then unlocks in the app and the shopper’s thumbprint is used to make a purchase.
The exclusivity factor of how Frenzy works — the requirement of being somewhere physically in order to nab a piece of product — lends itself well to fashion streetwear brands, a hot market segment at the moment that’s managed to oftentimes command lines out the door at the
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