MILAN — “It’s a great responsibility, Fendi is a jewel and I’d like to make it shine even more. It’s an exciting task,” said Serge Brunschwig, three days into his new post as chairman and chief executive officer of Fendi.
Ahead of the brand’s runway show, Brunschwig informally talked about his arrival at the company and what drew him to it. “I didn’t need to be convinced, I asked for it,” he said with a laugh. “I am friends with [former chairman and ceo] Pietro [Beccari] so I had the inside advantage , but it was all very sudden. When I saw effective immediately — wow,” he said, pretending to read the release announcing his arrival.
Brunschwig joins the Rome-based luxury company from Dior Homme, where he has held the title of chairman and ceo since September 2015, while Beccari earlier this month became chairman and ceo of Christian Dior. Brunschwig reports to Antonio Belloni, LVMH Group managing director. Sidney Toledano, the former Christian Dior Couture chairman and ceo, recently took over as executive chairman of LVMH Fashion Group, also was at the show. It was telling that the three executives attended the show, flanking Brunschwig, and showing a united front.
Asked to define what Fendi stands for,
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