Sene wants to be the custom version of StitchFix.
The Los Angeles-based men’s and women’s custom apparel brand, formerly known as Suitable, is introducing a home fitting box that lets shoppers choose three styles. Fit samples are sent to the customer’s home and they receive a complimentary video chat session with a fit expert, who will then save the fit blueprint to their profile. The samples can be returned within five days with a prepaid return shipping label, and if a customer makes an order, $5 will be credited to their account.
“We found that if we can get product in people’s hands, it gives a sense of ownership and they would want to follow-through with the fitting process,” said Ray Li, who founded the company in 2014. “Normally, when you get a box of clothes, either it fits or it doesn’t. But with Sene, the fit is just a starting point to create a cut that’s truly unique. We ran a pilot and we found that the conversion of the box was incredible. It makes sense since the experience is tactile and once your fit is saved, why not order?”
Sene uses software and machinery to generate technical patterns based on each client’s
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