GENEVIEVE’S GARMENTS: Sainsbury’s Tu, a fashion line from the British supermarket chain, has teamed with Graduate Fashion Week’s award winner Genevieve Devine on a range that will launch on March 19.
Created by the 25th Anniversary Tu Scholarship Award recipient, the nine-piece line features oversize workwear shapes with feminine details in muted hues of white, sea grass green, cream and navy. The collection consists of a long sleeve blouse, oversize dungarees, a jersey embellished top, trousers, an embroidered dress, a boiler suit and a lace crop top.
The Northumbria University Fashion Design graduate worked with the Sainsbury team on the collection, which took inspiration from her own graduate line where she exaggerated the scale of silhouettes and played with fantasy with functionality.
Designer Holly Fulton was Devine’s mentor for the project. “Holly was chosen for the strong connections with graduates, Graduate Fashion Week and the BFC — having previously worked with GFW, and being awarded sponsorship and support from Newgen five seasons in a row,” said Toni Salters-Warner, ladies’ wear design manager. “From a Tu perspective, we feel Holly is an influential designer with a very creative edge, which we felt would strongly resonate with the students.”
Fulton, who works with colleges in the U.K., said
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