MOSCOW — The search is on for the next Gosha Rubchinskiy — and the Russian government is getting behind the effort.
Hoping to capitalize on heightened interest in homegrown fashions — and give designers a leg up against powerful foreign players — the Russian Fashion Council and Moscow Council, a branch of the department of culture, have established Futurum Moscow, a platform for new talents.
Its first volley was a fashion show on Oct. 12 in a packed warehouse at the Museum of Moscow, staged on the eve of Mercedes-Benz Fashion Week Russia, which winds up on Wednesday. Twenty labels participated, including Alkhanashvili, Daniil Kostyshin and Six One Six. Many designers paraded collections with a streetwise edge, while artists exhibited their works at stands dotted around the event.
While the investments behind it are small — less than $400,000 over the last two years from the Russian Fashion Council — Futurum is seen as an important signal that even the state finally spies potential in fashion.
Futurum Moscow is a platform designed to highlight future talents in Moscow.
Courtesy Photo
Futurum Moscow is also supported by Dmitry Peskov, director of the Young Professionals division of the Agency for Strategic Investments, or ASI, and is part of FashionNet,
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