R/Label, a new collection that offers effortless, flattering and affordable clothing for women, will be launched May 1 as part of web site Thereset.com, which combines community, content and curated commerce.
The collection features easy, timeless, go-to-pieces that can be worn from day to night and work to weekend.
Maria Peevy, founder and chief executive officer of Thereset.com, based in San Francisco, said she’s a firm believer that looking great shouldn’t be so hard, and women shouldn’t have to wear trends that don’t work for them, that they don’t have to buy another bad boxy cut or pay for overpriced fashion.
Thereset.com, which launched in March, is a source for inspiration, information and ideas on how to reset one’s life after major life changes such as losing a job or a spouse, making a career change, or a break-up or divorce. The site features women sharing lessons they’ve learned in resetting their lives and going down a new path.
Peevy made a major career switch herself after spending 16 years developing SimplyShe, which she began with message T-shirts, greeting cards and books for the boutique market and morphed into a pet lifestyle company in 2006 for the mass market. For the last 10 years,
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