Re/Make, a nonprofit organization that uses original documentary footage to educate consumers about the fashion industry’s treatment of women and impact on the environment, today launched a short film, “10 Ways to Dress Like a Sustainable Pro,” featuring models from Role Models Management, an ethical agency and platform for models with interests and titles such as public health worker, doula, skateboarder, vegan activist and editor in chief.
Ayesha Barenblat, Re/Make’s founder, hopes the film will light a fire under the fast-fashion jeans and viscose jumpsuits of the ranks of less woke shoppers and spark the desire to consume more consciously. She knows that’s easier said than done.
“You come up against the reality that making the right choices are expensive and time-consuming,” said Barenblat, noting that many consumers continue to associate sustainable apparel with dull, crunchy or unattainably expensive clothing. “How do you make sustainability accessible to the everyday girl, so she knows that sustainable fashion can be stylish, attainable and inclusive.
“There’s so many misleading eco-conscious claims, and so much greenwashing,” Barenblat said, adding that some statistics and data points have become evangelized by the industry in spite of a lack of science-based, peer-reviewed research. “Fashion is the world’s second-biggest polluter. How
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