Raquel Allegra describes her hometown of Los Angeles as the land of “eternal spring” so it’s no wonder that it’s her favorite season to design. After being in business for 12 years, Allegra knows her customer well, but never ceases to learn new ways to make the experience better for both buyers and consumers.
“For spring 2019, I was super focused on making one big story so that the first and second deliveries merchandised together. It’s hard for buyers sitting there to order from two different collections, so I wanted to make it easier for them, which was also a fun challenge for me,” she said.
The prolific designer, who sometimes has difficulty trying to focus her collection — having lots of ideas is never a bad thing for a designer, but editing can be a challenge — started with a rainbow tie-dye, then removed the orange and green to focus on a golden yellow, pale lilac and azure blue.
Her best pieces were the log satin and chiffon-satin dresses that were hand-dyed from both ends, so the top and bottom featured saturated colors that gracefully faded and met in the middle.
Allegra’s woven print stories — a medium she’s only recently begun to
Follow WWD on Twitter or become a fan on Facebook.Read More…