Since her popular Bravo reality show went off the air, Rachel Zoe has been Instagramming her on-duty and off-duty life with regularity, but she’s officially launching an Instagram Stories series, called “Real Life With Rachel Zoe,” on March 5. The two-minute stories, which will post every Sunday at 9 a.m. PST, are meant to bridge the gap for her former television audience and her followers who now consume content digitally.
Rachel Zoe at home the morning after the Oscars.
Courtesy Rachel Zoe/Zoe Media Group
“We came up with the idea in September and have been testing it since October, for one simple reason: People have asked for the show back,” said Zoe. “I think that given what social media has become in our universe, it’s just totally natural. They want things that are quick, funny, fast and not overproduced.”
In fact, there are no producers. Most of the iPhone video footage is shot by Zoe’s husband Rodger Berman, and she and her staff compile photos and videos throughout the week to create each “episode.”
“It’s completely unscripted and unplanned; it’s everyday life. People feel like they’re getting a taste of the show in my new life as a mom, stylist, designer and editor in chief
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