Prabal Gurung: Partnership With Selfridges Extends Past Fashion

Prabal Gurung: Partnership With Selfridges Extends Past Fashion

Prabal Gurung is making his debut in the London retail scene.
The New York-based designer has partnered with Selfridges, which launched the brand’s spring 2017 collection earlier this month, and was in town to celebrate the launch with an intimate dinner cohosted by Tank magazine’s Caroline Issa.
Gurung said he found the perfect partner in Selfridges, not only because of the high caliber of the store but also because its buying team stood behind the political message he has been trying to communicate with his latest collection.
“The store is very dear to me and home to many great designers, but it was also very important that they were supportive of the message I want to pass with my collections and the values of my brand. We live in really unsettling times and this isn’t something that you can do alone,” the designer said.

Sophie Pera, Prabal Gurung and Eugenie Niarchos. 
Courtesy Photo

Gurung, a vocal supporter of Hillary Clinton’s campaign, weaved in messages about women and diversity during his latest runway show, with plus-size models on the runway and a finale walk with models wearing T-shirts that featured slogans like “I am an immigrant” or “My boyfriend is a feminist.” The British department store bought

Follow WWD on Twitter or become a fan on Facebook.

Read More…

14.04.2017No comments

Leave a Reply

Your email address will not be published. Required fields are marked *