Peruvian Connection Ventures Into Home

Peruvian Connection Ventures Into Home

Peruvian Connection, known for its artisan-made apparel collections, alpaca coats and knits, is venturing into the home category with a bedding collection.
The mixed-print sets of cotton sateen sheets and duvets, woven and knit alpaca throws and pillows, printed velvet pillows and matelassé cotton coverlets with shams, $115 to $430, will be available in Peruvian Connection retail stores and online beginning in July. Designed in-house — the company is based just outside Kansas City, Mo. — the 15-piece collection incorporates new and archival prints based on Andean weavings and other “ethnographic textiles” that have inspired founder Annie Hurlbut Zander over the years.
Hurlbut, a Yale-educated anthropologist who launched the brand while living in Peru in 1976, has had a lifelong obsession with textiles, amassing a collection of antique rugs, tapestries, quilts and wall hangings from around the world. Since Peruvian Connection opened its first brick-and-mortar retail in 2008, she has turned her interior decorating passion to the brand’s eight stores, including the newest outpost in Aspen, outfitting them with smoke-stained Victorian wallpaper, vintage cash wraps, and Andean textiles— all reminiscent of those in her own home.
“The idea for bedding has been incubating for years…the general inspiration came from my own personal experience

Follow WWD on Twitter or become a fan on Facebook.

13.03.2020No comments

Leave a Reply

Your email address will not be published. Required fields are marked *