Friday’s chilly temperatures were just right for Patagonia staffers camped out in front of Fashion Institute of Technology’s Student Center in New York.
A stop on the Worn Wear College Tour, the all-day outdoor event featured on-the-spot repairs, sidewalk shopping for gently worn Patagonia jackets and pointers for garment care. Through a partnership with Plan, FIT was one of 21 colleges selected for stops on this season’s tour. The school’s sustainability program was one of the reasons it was chosen, according to Kern Ducote, Worn Wear’s content creator.
Bundled up in a well-worn hooded red Patagonia down jacket, he fielded all sorts of questions from students and passersby. Five hundred to 1,000 people typically check out the clothes and bring clothes to be mended at Worn Wear events. Many were intrigued by the Patagonia Worn Wear Wagon designed and built by San Francisco artist Jay Nelson. The vehicle’s wooden exterior was made from reclaimed red wine barrels, and caused more than a few pedestrians on West 27th Street to take a closer look. Others checked out the $75 secondhand Patagonia jackets and $25 flannel shirts.
In its fifth installment, Worn Wear is about to get a permanent online home, Ducote said. In mid-
Follow WWD on Twitter or become a fan on Facebook.
Read More…