DECONSTRUCTIONISM 101: A Parsons AAS Fashion Design-made window display featuring secondhand denim and suits may be giving Madison Avenue shoppers reason to reconsider their next purchase. Through the end of March, the “#UN_MADE” installation will showcase samples, videos, deconstructed sustainable designs, finished products and editorial images in the windows of 550 Madison Avenue, the building Philip Johnson designed that was once home to AT&T and later Sony.
Now unoccupied, the 37-floor office building was bought by the U.S. subsidiary of the Saudi conglomerate Olayan Group and London-based Chelsfield for reportedly more than $1.3 billion. There is no financial deal between The New School’s Parsons School of Design and the Olayan Group, a Parsons spokesman said Wednesday.
Dealing with students who are knowledgeable about current events and changes afoot in the fashion industry, Jason McCarthy, director of the AAS Fashion Design and Fashion Marketing program, said the aim was for them to consider their potential impact on the industry now. Julia McCann, Mia Jeanjaquet, Mengying Li and Na Ren were the students involved with the project. “We really challenge students to explore design and create alternatives by challenging the fashion system. The project really came about from that and the current dilemma of waste
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