Rebecca Minkoff’s using social media to get her runway looks to shoppers right away.
Minkoff partnered with social shopping service Like to Know It, which sends purchase information to Instagram users who “like” an image that has been enabled.
During Minkoff’s show, which will be in Los Angeles on Feb. 4 at outdoor shopping mall The Grove, models and social media influencers will share Like to Know It-enabled runway show looks on Instagram.
Minkoff joins Tommy Hilfiger, Rachel Zoe and Tom Ford, who all plan to show their collections in Los Angeles in February.
The partnership is in keeping with Minkoff’s customer-centric approach of late. The day of the show, Minkoff will be hosting a yoga class, a talk about virtual reality, a book signing and an event at Nordstrom in addition to the runway show.
Last season, Minkoff showed on the street in New York’s SoHo neighborhood, after which shoppers could buy the looks shown.
Minkoff said her shoppers liked new experiences.
“More than just shopping, they get to be a part of our brand and we get to know them in a more meaningful way,” she said, adding that the collaboration with LiketoKnow.it lets a global audience have immediate access to the products.
The day before the L.A. show, Minkoff will

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Mercedes-Benz continues to promote emerging designers through its International Designer Exchange Program.
A prestigious jury, ranging from the president of Camera Nazionale della Moda Italiana Carlo Capasa and Elle China chief content officer Xiao Xue to Italian journalist Giusi Ferré, selected Vivetta Ponti and Angel Chen as the winners of this season’s talent contest promoted by Mercedes-Benz.
 

Vivetta Ponti 
Courtesy Photo

“We share with our longtime sponsor Mercedes-Benz the passion for excellence and innovation. Supporting young brands means building the future of fashion and is one of the pillars of Camera Nazionale della Moda Italiana’s strategy,” Capasa said. “Mercedes-Benz’ project not only offers huge international visibility and a great networking occasion to two emerging talents, but also opens a window on the future.”
In particular, Chen, a Central Saint Martins graduate who established her namesake label in 2015, will unveil her fall 2017 collection with a runway show to be held in Milan on Feb. 23, during the city’s local fashion week.
Ponti, who launched Vivetta in 2009, will have the chance to present the brand’s new collection at the Mercedes-Benz China Fashion Week, running in Beijing, March 25 to 31.
“I’m honored to be part of this project and I thank the jury that chose me among so many talented designers,”

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THE CROSBY’S DOUBLE FEATURE: Cinémoi’s 2016-17 CineFashion Film Awards were handed out last month in Beverly Hills, but a charity screening of the affair Feb. 2 at the Crosby Street Hotel will be a double billing. Before the lights go down in the subterranean theater, Marc Bouwer, Cinémoi Fashion & Film Award Designer Icon of the Year for his contribution to Hollywood, will present his fall collection with 10 models.
“Orange Is the New Black” actress Laverne Cox, Angelina Jolie, Beyoncé, Melania Trump and Mariah Carey are some of the better-known clients that Bouwer has dressed for special events.
At the actual CFFAs in Beverly Hills last month, Bouwer dressed “The Real Housewives of Beverly Hills” Lisa Rinna in a black velvet gown and her daughter Delilah Belle Hamlin in a dark gray number. Bouwer was the first designer to suit up Rinna for the red carpet in 1990, a fact she posted on Instagram. Her Elite model daughter walked in Tommy Hilfiger’s September show with her friend Gigi Hadid.
The CFFA’s original production featured Samuel L. Jackson, “The Shack” actress Radha Mitchell, Carmen Electra, Ali Landry, Harry Hamlin, Aaron Carter and honored Sidney Poitier and musician Akon among others. The show generated

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DECONSTRUCTIONISM 101: A Parsons AAS Fashion Design-made window display featuring secondhand denim and suits may be giving Madison Avenue shoppers reason to reconsider their next purchase. Through the end of March, the “#UN_MADE” installation will showcase samples, videos, deconstructed sustainable designs, finished products and editorial images in the windows of 550 Madison Avenue, the building Philip Johnson designed that was once home to AT&T and later Sony.
Now unoccupied, the 37-floor office building was bought by the U.S. subsidiary of the Saudi conglomerate Olayan Group and London-based Chelsfield for reportedly more than $1.3 billion. There is no financial deal between The New School’s Parsons School of Design and the Olayan Group, a Parsons spokesman said Wednesday.
Dealing with students who are knowledgeable about current events and changes afoot in the fashion industry, Jason McCarthy, director of the AAS Fashion Design and Fashion Marketing program, said the aim was for them to consider their potential impact on the industry now. Julia McCann, Mia Jeanjaquet, Mengying Li and Na Ren were the students involved with the project. “We really challenge students to explore design and create alternatives by challenging the fashion system. The project really came about from that and the current dilemma of waste

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Unbothered.

Kim Kardashian made a very special Snapchat announcement last night….

Using eyewear to explore the multiple roles a woman takes on.

The first look at her Ivy Park spring/summer 2017 collection is here.

So much why.

Never one to shy away from a thematic runway show, Daisuke Obana didn’t change his tune this season. This time around it was more jarring, though, taking inspiration from homeless youth and their survival techniques.
“I was inspired when I witnessed the ‘gutter punk’ subculture during my travels through America,” said Obana backstage before his show.
The controversial aesthetic resulted in skillful layering of multiple jackets, puffers, sweaters worn as scarves, and the occasional blanket.
The bulkiness of the layering resulted in appealing oversized silhouettes in coats and baggy cropped trousers.
Well-known for his past collaborations, the designer aligned himself with Vans to re-create a new take on the slip checkered classic. The graphic element continued with the use of statement plaids, heritage Prince of Wales and other oversized checks.
Other graphic motifs included famous American landmarks and a playful take on the well-known U-haul logo.
Contentious concepts aside, the greatly styled collection was full of directional ideas that will be sure to help influence the aesthetic of the season.

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