MILAN — L’Autre Chose is banking on a young talent to forge the new course of the brand, appointing a new creative director shortly after the arrival of chief executive officer Alice Carli.
Designer Nicolò Beretta, 22, has joined the Italian brand and his first designs will be unveiled in November and will be carried in stores in March. Beretta will continue to design his own luxury footwear label Giannico, which he launched in 2013. Known for his witty take and colorful embellishments on shoes, which have caught the attention of the likes of Lady Gaga and Chiara Ferragni, Beretta won the Who’s on Next prize in 2015 and in 2016 received the Footwear News Emerging Talent Award.
In an interview at the L’Autre Chose showroom here, Carli explained that Beretta’s take on the upper premium brand will help it to grow internationally and expand its core footwear division as well as its ready-to-wear, handbags and small leather goods categories. “Being contemporary is key for us — we are building collections that must be more dynamic and modern,” said Carli, who was appointed in June to lead the company. She was previously head of global marketing and business development for the U.S. and
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